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Lana Yi is currently in the third year of her PhD study at the University of Greenwich. As an emerging researcher, she is interested in feminism, lingerie consumption, consumer research, intersectionality theory, consumer culture theory, and the Chinese market. She has published papers in Proceedings of Business and Economic Studies and Technology, Pedagogy and Education (forthcoming). In addition to her academic pursuits, Lana has gained practical experience in the industry, e.g., project management. She is also enthusiastic about market research and consulting industry, actively exploring opportunities to expand her career path in these fields.